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How to design a sustainable future in an original equipment manufacturer service market : a case study of a global power management corporation

Siers, Koen (2018) How to design a sustainable future in an original equipment manufacturer service market : a case study of a global power management corporation.

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Abstract:The original equipment manufacturer (from now on OEM) studied in this research has been confronted with a declining service market, where more and more service activities are done through third parties or by companies themselves. This research has been carried out for them to investigate what an OEM should do in order to design a sustainable future in a service market. A literature review was conducted and the factors that contribute to the implementation of servitization are extracted from various theories and models and will help to design this sustainable future. Analysis is done after collecting data from 10 interviews and 17 responses on the questionnaire. The findings show what factors facilitate and constrain the OEM towards the implementation of servitization. In addition, multiple recommendations are made which are predicted to increase revenue in the service market of the OEM. The results of this research are useful for OEM companies in a way that it provides them with tools to increase their service revenue. This study contributes to literature by analyzing previous studies and identifying internal and external factors that contribute to the implementation of servitization and put them in perspective in the power management industry, where few studies are available at this moment.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:83 economics, 85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/76694
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