University of Twente Student Theses

Login

An employee perspective : the impact of CSR perception on job satisfaction and organizational identification

Kappel, Christina (2018) An employee perspective : the impact of CSR perception on job satisfaction and organizational identification.

[img] PDF
419kB
Abstract:To fill the knowledge gap about employees’ CSR perception and to contribute to existing literature, this paper aims to understand the relation of CSR perception and investigates, if it adds explanatory value on top of PEP and communication climate on job satisfaction and organizational identification. This study targeted at employees of different organizations in Germany. Consequently, 112 employees filled out an online questionnaire about employee outcomes (job satisfaction and organizational identification), PEP, communication climate (horizontal and vertical), and (extrinsic and intrinsic) CSR perception. Findings of this study show that CSR perception is positively related to job satisfaction, rganizational identification, PEP, and communication climate. Moreover, an additional value of CSR perception on top of PEP and communication climate on employee outcomes is also ascertained for extrinsic CSR perception on job satisfaction and organizational identification, and for intrinsic CSR perception on job satisfaction, but not on organizational identification. Positively influencing and improving employee outcomes amongst employees can be achieved, by paying particular attention to CSR activities, especially in combination with a positive PEP and a well-functioning communication climate. Acknowledging the relation may prove to be useful information for management in developing engaged employees and sustaining successful organizations. Future research regarding the relation will provide insight about other variables that might be effected by CSR perception.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies, 85 business administration, organizational science
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/76727
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page