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Development of a platform strategy framework

Overbeek, E.B. (2018) Development of a platform strategy framework.

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Abstract:The goal of this thesis is to develop a platform strategy framework for the company Tersof. A platform in this thesis is considered an online platform on which a company can present a basic offering to users while also inviting partners to create and offer complementary products on this platform. The platform strategy is developed to give structure and guidance to the efforts that are made to make the platform a success. The platform strategy framework has been developed based on literature and the context of the company Tersof. The platform strategy framework has then been verified and validated by case studies. Based on the case studies a final revised platform strategy framework has been developed. From the literature study the most significant result was a list of 6 dimensions of platform strategy which contribute to a selection of critical success factors. These six dimensions were found to be of great importance not only in the studied literature but also in practice as discovered during the case studies. The case studies illustrated the need for an updated version of the platform strategy framework which lead to the final revised version of the framework.
Item Type:Essay (Master)
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:54 computer science
Programme:Business Information Technology MSc (60025)
Link to this item:http://purl.utwente.nl/essays/76754
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