University of Twente Student Theses


Lean startup methodology : a venture capitalist's perspective

Croes, A.A. de (2018) Lean startup methodology : a venture capitalist's perspective.

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Abstract:Recent macro-economic developments have led experts to argue that nowadays Lean Startup Methodology (LSM) has lost its value. This research focusses on how Dutch early stage venture capitalists value the method as a means to getting a startup ready for them to invest in. Derived from literature, it identifies five categories of investment criteria that are used to explain the investment decision. 11 semi-structured interviews were conducted with these venture capitalists to collect data about the possible relationship between these categories and LSM. These data were analyzed using a grounded theory approach to find out how LSM contributes to the willingness to invest. Findings suggest that when given positive product and market characteristics, an early stage venture capitalist might be more likely to invest when these are developed by using LSM. However, it is found that the right use of LSM is perceived to be determined by the personality of the entrepreneur. When used wrong, over-experimentation might occur, which might ultimately decrease the willingness to invest.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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