University of Twente Student Theses
A qualitative study into the theoretical and practical side of the SWOT-analysis and scenario planning : an overview of the differences and similarities regarding the techniques and outcomes of both methods.
Hofman, K.M. (2018) A qualitative study into the theoretical and practical side of the SWOT-analysis and scenario planning : an overview of the differences and similarities regarding the techniques and outcomes of both methods.
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| Abstract: | The goal of this research is to create an overview of the differences and similarities of the methods SWOT-analysis and scenario planning, from a theoretical as well as practical perspective, hereby is the focus on the techniques and outcomes. This research is of interest, because there is little information available in the literature on the comparison between the methods, while the methods are most commonly used in practice. This research has used a qualitative approach. A theoretical framework is written in order to research the existing literature on the SWOT-analysis and scenario planning. Nine interviews are conducted in this research. The interviewees have answered questions about their procedure regarding the two methods. The results show three differences and three similarities from a theoretical point of view and two differences and three similarities from a practical point of view. Despite the fact that the methods share four similarities, there are three important differences, namely the focus of the methods (1), purpose of the methods (2), and the opportunity to take advantage of unexpected opportunities (3). From here, three managerial implications are formulated. Limitations and recommendations for future research are stated. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/76825 |
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