University of Twente Student Theses


How social are social Intranets in the Netherlands?

Overink, F.J. (2018) How social are social Intranets in the Netherlands?

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Abstract:Problem – Nowadays the working environment continuing to digitalise. Knowledge is being digitalised and people are collaborating online from different locations. Companies are trying to keep up with this digitalisation and are looking for one tool for all the employees that will help them do their work. One of the tools that can be used for this is social intranets. These intranets are also known as enterprise 2.0 and enterprise social media. Companies are using these kinds of social software more and more over the past years. There is only one problem with social software. It is very difficult to introduce these into business environments. End-users have different feelings towards the use of social software and many factors influence the final use of the intranet by the end-users. Purpose – The objective of this research is identifying success factors of social intranets in different segments, in order to identify the requirements for the development of a new social intranet. Design/Methodology/Approach – In order to achieve the objective of this research several steps have been taken. First, a literature research of the success factors of social intranets, enterprise 2.0 and enterprise social media, is conducted. Based on the results of this review and a developed interview framework three case study are done. Employees of three different companies from three different domains are interviewed about the intranet they use to identify the success factors of those intranets. These results are analysed and subsequently conclusions and recommendations are made. Results – From the literature study and the case study, twelve requirements have been identified that can be divided between two groups, functional and implementation requirements. The functional requirements can, in turn, be divided into five groups: social media, knowledge management, collaboration and general requirements. The implementation requirements focus on the implementation of social intranets and are based on several implementation steps. The results, of this research show that the implementation is essential regarding the final use of the social intranet. In the results, an implementation scheme is presented. Based on the results it might be useful to follow at least some of these steps in order to implement n successful intranet. Recommendations – Based on the literature review, case studies and additional research the following recommendations are done. • The intranet should be developed in three different modules: social media, knowledge management, and a collaboration module, that can be connected. The first reason for this is the possibility of a new business case. It will become possible to sell the modules separately. For example, customers do not have to pay directly the whole intranet, but can pay for one module at a time. The second reason step-by-step implementation will be possible. In Chapter 7 a framework is presented for the development and implementation of a social intranet. • Research should be done into gamification and the use of cryptocurrency in social intranets. These technologies can help by raising the overall use of the intranet by the employees of a company. • Another technology that can be ground-breaking is the use of chatbots. Chatbots might become a game changer regarding online collaboration in groups.
Item Type:Essay (Master)
Nerds & Company, Enschede, Netherlands
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:01 general works
Programme:Business Information Technology MSc (60025)
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