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Examining insurance employees' acceptance of merimen technologies

Fachriyan, M. (2018) Examining insurance employees' acceptance of merimen technologies.

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Abstract:This research aimed to investigate users’ perceptions towards the practice of Merimen technologies use in insurance companies in Indonesia using the Unified Theory of Acceptance and Use of Technology (UTAUT). It explains potential implementation problems and their causes that may occur before adopting or while applying technology in the company. This research elaborate on each of the various UTAUT variable factors. It provides concrete motivations and impression as well as context sensitivity rather than result based on a Likert-scale score. This research also embeds the technology acceptance and adoption of specific organization context, focusing on multiple organizations similarities and differences.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
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