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The diffusion of wrist-worn wearables in the Netherlands

Romijnders, Vincent (2018) The diffusion of wrist-worn wearables in the Netherlands.

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Abstract:Wearables were supposed to be the next booming business, but to date the hype around wearables is not yet reflected by consumers’ adoption of wearables and the attrition level (discontinued use) is high. Basically, the market has trouble reaching mainstream. The aim of this thesis is to investigate how to improve the diffusion, in personal use, of wrist-worn wearables in the Netherlands. 20 semi-structured interviews with wearable users in the Netherlands, from half 2016, are used to find out their experiences. A thematic and sentiment analysis is used to analyse these interviews. This together with a literature review and market research. The results of this report show producers of wearables should, regarding the time of this research, add more relevance, reliability, ease-of-use, addressing privacy issues and foster habit (using it all and every day) in order to make wearables a success.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/76921
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