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Perception differences and similarities regarding supplier satisfaction : a case study

Brake, B.D.B te (2019) Perception differences and similarities regarding supplier satisfaction : a case study.

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Abstract:The goal of this master thesis is to answer the following research question “how is supplier satisfaction perceived from the buyer and supplier’s perspectives? ” The research was conducted at Alpha and included in total nineteen semi-structured interviews. Five participants from the buyer’s perspective were interviewed and fourteen participants divided among six strategic suppliers were interviewed. The collected data is analysed through a thematic framework approach, in order to compare within and between cases, thus the buyer’s and supplier’s perspective. Results indicate that the buyer’s and supplier’s perception in the conducted research, differ regarding some aspects on supplier satisfaction, this is relevant for both the buyer’s and supplier’s perspective, due to that perception gaps can provide a source for misunderstandings. However, considering the amount of analysed data it can be stated that ‘perceptual distance’ regarding ‘supplier satisfaction’ is limited. Based upon the concept of ‘social identification in organisational settings’ an explanation is provided why actors perceive ‘supplier satisfaction’ differently or similarly. It is assumed that an actor can identify himself on 1) organisational 2) team or subunit 3) or occupational level to evaluate ‘supplier satisfaction.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/77136
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