University of Twente Student Theses


The possible role of users in the Innovation Ecosystem and Innovation Process

Rademaker, L.J. (2019) The possible role of users in the Innovation Ecosystem and Innovation Process.

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Abstract:This research’ problem statement comes down to the fact that the agricultural sector should adapt to the new way of innovating. This means that firms in the agricultural sector should focus on innovation in cooperation with users, rather than innovating for the users. Further research into the literature learnt that innovating in cooperation with users concerns many topics, which resulted in the following research question: ‘’In which way could X shift from their current ‘’design for users innovation’’ strategy to a more ‘’user-oriented innovation’’ strategy, and how would this influence their current Innovation Process and Innovation Ecosystem?’’ To answer the research question and provide an insight about the current role and the expected future role of the users in X’ Innovation Ecosystem and Innovation Process, semi-structured qualitative interviews were conducted with 25 respondents. 19 users, randomly chosen, and 6 actors representing the existing Innovation Ecosystem. The results indicate that most of the users perceive of being capable to participate in a more active role in the Innovation Ecosystem and Innovation Process. But, there remain certain at present unsolvable barriers. The current actors however, have a different point of view which indicates that there are other factors that determine whether user participation in Innovation Ecosystems and in the Innovation Process is possible.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:48 agricultural science, 85 business administration, organizational science
Programme:Business Administration MSc (60644)
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