University of Twente Student Theses
Textual manipulation of the intention to apply: an explorative study to investigate the effects of congruently-framed messages in job advertisements.
Muijen, K.L.M. van (2019) Textual manipulation of the intention to apply: an explorative study to investigate the effects of congruently-framed messages in job advertisements.
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| Abstract: | Recruiting talented graduates is a seemingly growing challenge for companies, as economic growth and changing demographic factors are creating intense competitions among organizations in the war for talent. This study investigates and applies person-organization fit theory in an attempt to find out whether effects of framed congruence in textual job advertisement could lead to a more successful recruitment process. More specifically, this study investigated the extent to which framed congruence in job advertisements affects the job seekers’ Intention to apply, Organizational identification, and Organizational attractiveness. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Studies MSc (60713) |
| Link to this item: | https://purl.utwente.nl/essays/77158 |
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