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Textual manipulation of the intention to apply: an explorative study to investigate the effects of congruently-framed messages in job advertisements.

Muijen, K.L.M. van (2019) Textual manipulation of the intention to apply: an explorative study to investigate the effects of congruently-framed messages in job advertisements.

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Abstract:Recruiting talented graduates is a seemingly growing challenge for companies, as economic growth and changing demographic factors are creating intense competitions among organizations in the war for talent. This study investigates and applies person-organization fit theory in an attempt to find out whether effects of framed congruence in textual job advertisement could lead to a more successful recruitment process. More specifically, this study investigated the extent to which framed congruence in job advertisements affects the job seekers’ Intention to apply, Organizational identification, and Organizational attractiveness.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/77158
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