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Please visit us again : Exploring differences between German and Dutch tourists: How to enhance tourist loyalty with Facebook?

Lankheet, J.A.M. (2019) Please visit us again : Exploring differences between German and Dutch tourists: How to enhance tourist loyalty with Facebook?

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Abstract:This study analyses how tourists' loyalty to a tourism destination can be enhanced with Facebook. Furthermore, it explores the differences between Dutch and German tourists’ reasons to revisit a destination and their engagement on Facebook. Based on a literature study, a survey was designed and conducted at a Dutch recreation park. The antecedents of loyalty in tourism were observed including push and pull factors for visiting the vacation park. Results show that the main reason for both German and Dutch respondents for returning to the vacation park is the service of the staff members. While Germans chose price of the accommodation and the overall hygiene as reasons to not return, for the Dutch respondents variety is the most important reason for not returning. Most of the respondents follow the Facebook page of the vacation park. The main reason for following the page is equal for both German and Dutch respondents: to stay informed about the activities.
Item Type:Essay (Master)
Clients:
Marotura | All Online Business, Enschede, Netherlands
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:76 recreation, leisure, 85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/77232
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