University of Twente Student Theses


Effects of non-verbal communication on leader effectiveness during task- and relation oriented behavior

Duhr, Anna Julia (2019) Effects of non-verbal communication on leader effectiveness during task- and relation oriented behavior.

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Abstract:A key determinant of effective leadership is the communication between leaders and followers, especially the non-verbal behavior (NVB) is important for communication. However, not much is known about the impact of NVB of leaders on leadership effectiveness; especially which specific NVBs might strengthen the verbal messages of leaders. This study aims to discover which NVBs support leader effectiveness during verbal behaviors in an organizational context. Subsequently, a quantitative multi-method, cross-sectional study was conducted. To get insight in the non-verbal behavior that leaders display during social interactions we made use of a video-observation methodology with systematic coding of verbal and NVB on the basis of a codebook. The data were collected in a large public organization in the Netherlands. Questionnaires were filled in by the employees to get insight into the perceived leader effectiveness. Subsequently, a regression analysis has been performed, which showed that the frequent display of lowered eyebrows during task-oriented behaviors significantly decreased leadership effectiveness. A frequent display of open smiles, looking towards the group and open palms during relation-oriented behaviors did not significantly influence leadership effectiveness, neither did a frequent use of open palms or closed palms or a less frequent use of downward palms during task-oriented behavior.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Educational Science and Technology MSc (60023)
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