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Climate Adaptation S mart Rainwater Buffering Campaign

Charizanis, Alexandros (2019) Climate Adaptation S mart Rainwater Buffering Campaign.

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Abstract:The consequences of urbanization and climate change require the municipality of Enschede to find new approaches in communicating the importance of sustainable rainwater management. The Smart Rainwater Buffering system was envisioned and created as a feasible bottom up approach to actively involve the citizens in the process. Following several prototypes, the product is ready to be introduced to the citizens of Enschede. The goal of this project was to develop a campaign that promotes the Smart Rainwater Buffering System to the citizens. A literature research was conducted on social theory to extrapolate the characteristics and needs of the target group. Next to that, a state of the art was conducted, aimed at identifying common denominators amongst countries that successfully promoted rainwater buffering to the population. With an iterative user centered design process as the main method for obtaining requirements and specifications, several campaign concepts have been ideated. An animation was selected as the dominating campaign concept with the stakeholders from the municipality of Enschede. A cartoonesque 2D animation was realized and evaluated with the stakeholders. This animation answers the “What’s in it for me?” question and highlights the importance of communicating individual gains to the viewer, particularly by addressing subsidization and use cases of the Smart Rainwater Buffering system. Furthermore, it aims to educate viewers about water management by making a comparison to antiquated water towers and their historical usage. Following the evaluation of the animation to the stakeholders, the client showed enthusiasm. The product has potential as a campaign tool; however, the client also expressed concerns about the pacing and conveyed information regarding usage and taxation, concluding that additional parties such as Vitens may be required to get involved in the process for clarification. Concluding, re-evaluation of requirements may demand for the partly or entire recreation of the animation.
Item Type:Essay (Bachelor)
Clients:
Municipality of Enschede, Enschede, Netherlands
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:01 general works
Programme:Creative Technology BSc (50447)
Link to this item:http://purl.utwente.nl/essays/77313
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