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Energy transitions in incumbent companies; a case study applying the MLP

Corral Macias, Cesar (2018) Energy transitions in incumbent companies; a case study applying the MLP.

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Abstract:As more and more nations around the globe start the journey on a low-carbon economy, there are so many lessons that can be learned from the fate and response of the incumbent fossil fuel companies in the European context. Flustered to the center of their existence by their nations’ transition in energy, the incumbents’ utilities grope for new business frameworks and ways to maintain their current business strategies. While renewable energy and digital technologies distort the power market, the incumbents are hopeful that the unresolved heating and transport electrification will provide new chances of advancements in the next phase of the low-carbon economy move. However, the race of innovation goes parallel to the new players and the former energy monopolies have to withstand a heavy burden of competition and transition. The paper was guided by the question: "How do incumbent fossil-fuel based utilities respond to the low-carbon energy transition in their business strategy?” Primarily, the essay was to discuss the business strategy and response of two European (Royal Dutch Shell and Equinor) incumbent energy producers' as a result of the wave on the low-carbon economy within a multi-level perspective. The paper wants to offer a framework of factors that slow down the transition process as analyzed within the two companies using the Multi-level perspective. Data collection and information would be done and it included the application of qualitative methods, especially paying attention to existing knowledge and company information from the annual reports of incumbents'. The study depicts how far incumbent energy producers in the world are willing to go to alter the preferred transition as well as change their initial business strategy so as to fit in the energy transition.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:43 environmental science
Programme:Environmental and Energy Management MSc (69319)
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