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The importance of the culture and climate of an organization : a research into age limit compliance when selling Dutch lottery games of chance

Roelofsen, Joyce (2019) The importance of the culture and climate of an organization : a research into age limit compliance when selling Dutch lottery games of chance.

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Abstract:Gambling comes with several negative issues such as addiction. Besides the fact that this will cause problems for the youth later on, such as: criminal behaviour, delinquency and depression, it is also against the Dutch legislations. It is important for Dutch lottery to meet the corporate social responsibilities and therefore to pay attention to the age limit compliance of the games of chance sellers. In this research the factors that influence age limit compliance will be examined. Earlier studies have shown that the knowledge of legislation, the ability to comply and the motivation to comply are positively related with age limit compliance in alcohol sales. In this study, a new factor was added: the support and knowledge of the culture and climate of Dutch lottery (CCO). To fill the knowledge gap about the difficulties sellers encounter in their daily sales routines of gambling products, this paper aims to explain the relation between and among the knowledge of legislation, ability to comply, motivation to comply, the support and knowledge of the culture and climate and age limit compliance. In addition this paper investigated if the support and knowledge of the culture and the climate of an organization adds explanatory value on top of the earlier investigated variables. This study targeted 1226 tobacco and convenience shops in the Netherlands. The anonymous survey link was posted on the intranet of the chains: Convenience Concepts (Cigo, compaenen, Tabaktief), RDC (Vivant, The Readshop, Tabaronde, Techador) and Primera. Ultimately, 293 vendors filled out the online questionnaire about demographic questions (gender, age, job function and level of education) and their knowledge of legislation, ability to comply, motivation to comply, the culture and the climate and self-reported age limit compliance. The results show that all the factors have a positive effect on age limit compliance. In general, age limit compliance was most predicted by the support and knowledge of the culture and the climate of the organization. Therefore, the conclusion can be drawn that a higher support and knowledge of the culture and climate of Dutch lottery leads to an positive effect on age limit compliance. The motivation to comply is the second best predictor, followed by the knowledge of legislation, and the ability to comply as the weakest predictor. In addition, the factors also showed coherency among each other. In general, the relation appeared to be the strongest between the support and knowledge of the culture and the climate and the motivation to comply. Furthermore, the second strongest coherence is between the culture and climate and the ability to comply. Based on the results of this research, it can be concluded that age limit compliance can be predicted by all the four factors. The support and knowledge of the culture and climate of the organization (CCO) showed the highest significant effect on age limit compliance. However, results show that the ability to comply has no strong effect on age limit compliance. In order to achieve long-term advantages, Dutch lottery should not only pay attention to the selfreported age limit compliance, but also take the activities that have an effect into consideration. In this study, advice is given on how the knowledge of legislation, the motivation to comply, the ability to comply, the support of the culture and climate of an organization and so age limit compliance can be increased. In addition, some limitations and recommendations for future research will be discussed.
Item Type:Essay (Master)
Clients:
Dutch lottery, Den haag, Netherlands
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:https://purl.utwente.nl/essays/77423
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