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Mobility as a Service in the Paleiskwartier : explanatory factors for the intention to use and a process evaluation

Gruijter, H.M. de (2019) Mobility as a Service in the Paleiskwartier : explanatory factors for the intention to use and a process evaluation.

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Abstract:What is investigated in this research? Mobility as a Service (abbreviated MaaS) is a relatively new concept in the ‘world of mobility’. It is ‘a mobility distribution model in which customer’s major transportation needs are met over one interface and are offered by a service provider’ (Hietanen in Smith et al. (2018a)). MaaS could lead to more frequent use of transit and more multimodal travelling, as is concluded from the UbiGo and SMILE field trials. More case studies are needed to reveal what type of travelers have an intention to use MaaS and how many of them do really use MaaS. In addition, there is a strong need for reflection on the process of setting up a MaaS pilot. Both aspects are investigated for a MaaS pilot in the densely populated, inner-city located neighborhood the Paleiskwartier in ‘s-Hertogenbosch. What explains the intention to use MaaS? It is concluded that a fifth of the Paleiskwartier residents has an intention to use MaaS, mostly driven by positive attitudes towards MaaS. Potential MaaS users have a high preference to take the train to reach different destinations, do use the train on a (very) frequent basis and have the lowest car possession rates per capita. Semi-structured interviews with potential MaaS users (N=15) reveal that the added value of MaaS compared to separately available shared modes and transit is questioned. Socio-economic characteristics – such as income level, gender or age – do not significantly explain the intention to use MaaS, for Paleiskwartier residents. The intention to use ridesharing by Paleiskwartier students is predominantly driven by practical benefits, social aspects and cost savings. Which barriers and opportunities are experienced throughout the process? Concerning the inclusion of societal goals in Mobility as a Service (MaaS level-4), both private and public involved actors are concerned about the translation of societal goals and the absence of legitimacy to include societal goals in MaaS. An important barrier experienced is the lack of open data – and accompanied absence of a level playing field – between existing transit companies and MaaS integrators. The process of setting up Mobility as a Service in the Paleiskwartier is characterized by difficulties in the integration of different shared modes and accompanied delays. Actors involved indicate that commitment towards shared goals and trust are the most important factors for a vital collaboration in the future. What is relevant to investigate in the future? Why people use MaaS: it is relevant to investigate the amount of potential MaaS users in different socio-spatial contexts, based on the (possible) interaction between socio-economic characteristics and spatial configuration (i.e. residential self-selection). The effect of MaaS: it is of relevance to estimate the effect of MaaS on modal shift, car possession rates and perceived usefulness ex-ante and ex-post the operational phase. This, to conclude if MaaS lead to desired outcomes (e.g. less use of the private car) and no adverse effects occur (e.g. shift from transit to shared car). Stimulation mechanisms: Analysing the effect of different mechanisms towards MaaS users, such as gamification, on the stimulation of certain travel behavior. The effect could be investigated from the user, MaaS integrator and authority perspective. Process evaluation: It is of relevance to investigate if the experienced barriers and opportunities for MaaS Paleiskwartier also hold for other MaaS pilots in the Netherlands. If this is the case, the role of transportation authority concerning the mitigation of perceived barriers – e.g. data policies or new forms of public-private cooperation – should be investigated. 5
Item Type:Essay (Master)
Clients:
Provincie Noord-Brabant
Faculty:ET: Engineering Technology
Subject:56 civil engineering
Programme:Civil Engineering and Management MSc (60026)
Link to this item:http://purl.utwente.nl/essays/77459
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