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Sustainable Consumption as a tool Towards Achieving the 2050 Circular Economy Goal of the Netherlands: “Case study of Dutch Household in Leeuwarden”

Ezekiel, O.O. (2018) Sustainable Consumption as a tool Towards Achieving the 2050 Circular Economy Goal of the Netherlands: “Case study of Dutch Household in Leeuwarden”.

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Abstract:Presently, the world’s economy is becoming unsustainable. Consumers are becoming the major influence on unsustainable consumption. Demographic growth has also affected sustainability negatively. There is a fear that the number of middle class population will increase in the near future if proper actions are not taken to reverse the current consumption style to a more sustainable way. In an attempt to implement strategies to achieve this goal, there is a need to shift from the linear “take-make-and-dispose” patterns of consumption and production to a more circular models where goods and services ( are properly utilized, reused, recycled, and the consumption is in a way reduced. The benefits of circular model cannot be fully achieved by a single stakeholder approach. For this reason, to realize a more circular economy, not only the collaboration of suppliers and purchasers are highly necessary but it is also important to understand the market needs. Therefore, the research question driving this work was: What are the driving factors that can influence sustainable consumption of home appliances in Dutch households of Leeuwarden towards achieving circular economy? By applying a mix research method approach, the findings allow the main author to conclude that, sustainable consumption behavior of household can be influenced when promotional sales serves as the tool used to introduce a new brand of electronic product and also speedup sales for them. In most cases household can as well decide to change their electronic appliances to express their personality, worth and status in the society. This was in affirmation with the work of Meijkamp in 2000 that price, attitude and habit can affect sustainable consumption. Consumers show willingness to corporate with the WEEE regulation by returning their used product back to manufacturers. The thesis concluded that consumers accepts the transition to buying services from manufacturers looking at the maintenance concern, if the risks involved are minimal and to an extent the concern for the environment.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:43 environmental science
Programme:Environmental and Energy Management MSc (69319)
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