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Designing a meta report for hotel customer reviews

Mendler, G.T. (2019) Designing a meta report for hotel customer reviews.

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Abstract:Customer reviews already represent a significant decision support for modern businesses. However, the reliability of such data is lacking. By performing a literature study and interviews with hotel managers we assemble reliability issues and possible solutions involving the use of data reporting. In this paper we present a meta report for hotel customer reviews, for the purpose of providing further insight into review credibility. We found that meta reporting can address reliability concerns and provides further data context. This contributes to improved services provided by analytical suites and benefits hotel managers specifi- cally.
Item Type:Essay (Bachelor)
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:54 computer science
Programme:Computer Science BSc (56964)
Link to this item:https://purl.utwente.nl/essays/77713
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