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Trusting fitness tracking systems : how an interface affects perceptions of trust, risk and intention to use

Jongbloed, G. (2019) Trusting fitness tracking systems : how an interface affects perceptions of trust, risk and intention to use.

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Abstract:Fitness tracking technologies are rapidly gaining popularity. It can be theorized that intention to use these technologies gets affected by navigation complexity, instructions embeddedness and screen size through the mediating effect of trust and risk perceptions. In a 2x2x2 quantitative online experiment, navigation complexity (simple vs complex), the instructions embeddedness (unembedded vs. embedded), and the screen size (small vs. large) of a prototype were manipulated and tested. For this study, 219 Dutch respondents participated in the online experiment. The results showed that there only was a main effect of navigation complexity on competence-based trust and performance risk, and that this relationship was not moderated by screen size or instructions embeddedness. Simple navigation resulted in higher levels of competence-based trust and lower levels of performance risks as opposed to complex navigation. Competence-based trust and performance risk were proved to be mediators between navigation complexity and intention to use. The lack of support for the other hypotheses might be due to the high experience of the experimental group with apps. Overall, the results show that there are opportunities to increase trust perceptions, decrease risk perceptions, and optimize intention to use fitness tracking systems by manipulating the interface of the fitness tracking app.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/77788
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