Co creation of value : an explorative study of a service dominant orientation in the conservatory industry.

An explorative study in the field of HRM of a service-dominant orientation is performed in this thesis. This was done via a multiple case study approach in which 9 people in 3 organizations have been interviewed. Via interviews conducted in the conservatory industry, and a general survey to measure presence of S-D capabilities, multiple forms of intellectual capital theory and HR practices have been found in support of the 6 S-D capabilities. In particular human and social capital seems to be supportive of S-D capabilities. A lack of organizational capital can be considered industry specific and should be more thoroughly investigated in the future.