University of Twente Student Theses
Operational antecedents and achieving preferred customership for improved information sharing and supplier involvement in new product introduction at Benchmark Electronics
Bartelink, J.A.M. (2019) Operational antecedents and achieving preferred customership for improved information sharing and supplier involvement in new product introduction at Benchmark Electronics.
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| Abstract: | The purpose of this research is twofold. First, it aims to identify relevant antecedents of information sharing and early supplier involvement for a case-company in The Netherlands. It uses the social exchange theory as a framework to explain how these antecedents relate to either information sharing and/or early supplier involvement. Second, it makes an attempt to contribute to an already established framework on preferred customer status, supplier satisfaction, and customer attractiveness. By including information sharing in this model further insights can be gathered on the relationship between supplier satisfaction or customer attractiveness contributes and information sharing. This study applies a mixed-methods approach: it starts with an extensive review of the literature in which antecedents for both information sharing and early supplier involvement were identified. Hereafter the processes of the purchasing department of the case-company were analysed based on which an initial advice was established. Lastly, a quantitative questionnaire was send to the suppliers of the case company including questions on preferred customer status, the SET variables, and information sharing. The results were analysed using a multivariate statistical method: SEM-PLS. The results of show shared norms have a positive direct effect on information sharing. Furthermore it shows information sharing has a positive effect on customer attractiveness. As a part of this research a previous model on supplier satisfaction is replicated wherein information is included as additional variable. In this model information sharing directly influences relational behaviour, and so, indirectly influences supplier satisfaction. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/77898 |
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