University of Twente Student Theses


The Road to Useful Online Identity Managers : Design Science Research on the user experience side of Online Identity Managers

Nat, Patrick van der (2019) The Road to Useful Online Identity Managers : Design Science Research on the user experience side of Online Identity Managers.

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Abstract:Each person that has used an online service, has an online identity, even if he or she does not realize it. Recently, online identity, and more specifically identity and privacy as rights on the internet, have come under global debate. The debate has been sparked by several global scandals related to online privacy infringement where several million online identities have been used for political purposes without consent of the online identity user. Independent online identity protection and management could prevent similar future scandals as online identities would not be stored centrally on the servers of each online service individually, but at dedicated-, and independent online identity services. However, several problems have been identified that prevent such services to manifest online, among which the problem of not useful user experience design. The aim of this study was to provide a user experience design framework to entrepreneurs on utility and usability for designing more useful user experiences for Online Identity Managers. The user experience utility results of this study were the user needs for creating, managing, and connecting an online identity with other online services to use it in the interaction with others. Usability results were the user needs for user experience design focused on simplicity where flat and intuitive information structuring is applied, containing only the most relevant information at each screen, and where the user is only notified in the case of online identity influencing events with easy-to-use decision-making features. Additionally, human rights on identity and privacy, along with related regulations and principles need to be fundamentally implemented to the user experience design of the Online Identity Manager. The design framework was evaluated useful by a user experience expert and by user tests with a resulted 90% overall simplicity score, compared to an established average field benchmark of 50%. This study however focused only on simplicity in usability. It is advised for future research to expand and evaluate the design framework with other usability principles as well.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:01 general works
Programme:Business Administration MSc (60644)
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