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Strategy development to approach the market of office buildings that require at least an energy label C

Hesselink, S.J.H. (2019) Strategy development to approach the market of office buildings that require at least an energy label C.

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Abstract:Climate change is one of the main challenges the world faces nowadays. Global warming changes the climate with major consequences for flora and fauna, harvests and water levels. In the Paris climate agreement, 195 countries obliged themselves to draw up national climate plans to limit global warming. The Netherlands have the target of achieving 49% reduction of greenhouse gasses by 2030, compared to the emission level in 1990. Drawing up a national climate and energy agreement and introducing a climate law should ensure that this goal is achieved. One of the components of the agreement is the obligation of at least an energy label C for office buildings in 2023. This measure forces building owners or users to apply energetical improvements to their office buildings. It is estimated that over 50% of all office buildings does not meet these requirements yet, which means many office buildings need to be improved energetically within a few years. Van Wijnen Eibergen sees opportunities in this market. However, they are not sure how to approach the market and what risks are involved. A preliminary research showed that Van Wijnen Eibergen finds it difficult to approach new markets or innovation in markets. According to employees of Van Wijnen Eibergen, market opportunities are noticed, but there is a lack of guiding structure within the company to adapt quickly to these opportunities. Van Wijnen Eibergen wants a different approach for the new market of office buildings that require at least an energy label C. Therefore, this study is conducted towards the feasibility of this market and towards a structural approach of it. The following research question is answered during this research: What approach will fit Van Wijnen Eibergen and its customers, in which the market of office buildings, that require at least an energy label C, can be approached?
Item Type:Essay (Master)
Faculty:ET: Engineering Technology
Subject:56 civil engineering
Programme:Civil Engineering and Management MSc (60026)
Link to this item:http://purl.utwente.nl/essays/78104
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