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Autobiographies created by social media The influence of influencers’ automatically created autobiographies on the enhancement of self-esteem in 18 to 25-year olds

Tijink, E. (2019) Autobiographies created by social media The influence of influencers’ automatically created autobiographies on the enhancement of self-esteem in 18 to 25-year olds.

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Abstract:The research question was: To what extent do influencers’ automatically created autobiographies directly enhance the self-esteem of 18 to 25-year olds compared to a control condition? 33 participants were used to conduct this experiment with the aid of the Rosenberg Self-Esteem Scale (RSE). Participants filled out the RSE, then the experimental condition was exposed to four already created top nines of Instagram of influencers of the same gender as the participant self, whereas the control condition did not have this exposure. Next, participants of both conditions had to download the app Top Nine of Instagram of 2018 and create an automatically created autobiography of their own posts. Afterwards, all participants filled out the RSE again. A Mixed ANOVA was used to analyse the data, which was divided into the level ‘time’, consisting of the pre- and post-test of the RSE, and into the level ‘group’, which consisted of the two different conditions, experimental and control. This led to the result that there was no significant interaction effect between time and group. This means that there was no enhancement of the self-esteem in 18 to 25-year olds when influenced by influencers’ automatically created autobiographies in comparison to a control condition.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general, 77 psychology
Programme:Psychology BSc (56604)
Link to this item:https://purl.utwente.nl/essays/78134
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