University of Twente Student Theses

Login

Restructuring Information of German Website about Methicillin-resistant Staphylococcus Aureus (MRSA) for the German General Public with Card Sort Method

Hachmeister, Jannike (2019) Restructuring Information of German Website about Methicillin-resistant Staphylococcus Aureus (MRSA) for the German General Public with Card Sort Method.

[img] PDF
542kB
Abstract:Purpose: Methicillin-resistant Staphylococcus aureus (MRSA) is a bacterium that has become antibiotic-resistant and is thus a major health issue all over the world. As the prevalence of MRSA in Germany is quite high compared to the Netherlands, INTERREG IIIa Euregio MRSA-net Twente/Münsterland project’s goal was and still is to prevent the spread of MRSA transboundary in the Netherlands as well as in Germany. Hence, this research examined whether the existing information structure on the website www.MRSA-net.nl/de still fits the needs of the German general public. Based on the data gathered in this study, the researchers recommend an adjustment to the website to better meet the target group’s preferences and thereby simplify the website use. Methods: Participants were selected from the researchers’ private network. Thirty-three participants with an age ranging from 18 to 84 (M = 44.61, SD = 17.92) took part in the study. The majority of them had a university degree, were male and employees. An online card sort with the 50 most searched for questions on the MRSA-net webpage was conducted. Participants had to sort the cards into what they considered to be meaningful categories and give each category a label. The outcomes were analysed with a content analysis and an additional similarity matrix. Results: All in all, 23 questions were mainly sorted into their original category, 22 questions were mainly sorted into an alternative category and five questions were equally often sorted into more than one alternative category. In total, eight categories, namely MRSA Allgemein / Was ist MRSA? (n=20), Behandlung / Allgemein (n=11), Schwangerschaft und MRSA (n=5), Verhaltensweisen (n=6), Maßnahmen (n=3), MRSA Allgemein / Definitionen (n=2), MRSA in der Pflege (n=2), and Ansteckung/Infektion (n=1) were established. Conclusion: Although some categories were sorted into their original categories, more than half of the questions were sorted into alternative categories. This conforms to previously conducted card sorts, in which it was discovered that the original categories remain alongside the newly established categories. This shows that prior studies about the information structure of the MRSA website were successful. However, in order to fit the changing needs of the target group, it is advisable to conduct a card sort on a regular basis to restructure the information on the website. Furthermore, an additional method e.g. analysing google search queries or conducting interviews should be executed in order to meet the additional interest of the general public and to further adjust the website to the expectations of the target group.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/78169
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page