University of Twente Student Theses

Login

Age differences in energy drink consumption and its associated factors : using the Prototype Willingness Model to analyse the differences between adolescents, young adults and adults in the determinants of energy drink consumption

Deiters, Janina (2019) Age differences in energy drink consumption and its associated factors : using the Prototype Willingness Model to analyse the differences between adolescents, young adults and adults in the determinants of energy drink consumption.

[img] PDF
566kB
Abstract:Consuming Energy Drinks (ED) can have a lot of serious health consequences (Curran & Marczinski, 2017). That is why it is interesting to investigate why people consume it. Hereby, especially, differences in ages can be seen. It is interesting to see in what determinants for Energy Drink Consumption (EDC) the age groups differ. In order to investigate the different determinants for EDC, the Prototype Willingness Model (PWM) is used. The aim of this research is to find differences in the determinants of EDC based on three different age groups, namely, adolescents (12-17years), young adults (18-25years) and adults (>25years) and to find out to what extent the PWM can explain the EDC in these three groups. 207 participants who either consumed or did not consume ED, filled in a self-developed questionnaire that investigated the components of the PWM. The results showed that the model could be best explained by young adults. Overall, attitude and subjective norm seemed to be of importance with regard to the consumption of ED. Further, there are clear differences between the intention to consume ED between the groups. In addition, as age differences seem to exist, future interventions should concentrate on age-specific interventions influencing the attitude.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:https://purl.utwente.nl/essays/78245
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page