University of Twente Student Theses
Value-in-use as Center for Business-to-Business Segmentation : A case study on segmentation in safety demanding industries
Reijns, Frank (2019) Value-in-use as Center for Business-to-Business Segmentation : A case study on segmentation in safety demanding industries.
PDF
2MB |
Abstract: | B2B segmentaion is performed and several critera. Customers Value-in-use is uncommon and not researhed as criteria for B2B segmetantion. This research entails a literature study and case study in the safety demanding industry on how value-in-use can be used for B2B segmentation and designing mathcing value propositions. |
Item Type: | Essay (Master) |
Faculty: | BMS: Behavioural, Management and Social Sciences |
Subject: | 85 business administration, organizational science |
Programme: | Business Administration MSc (60644) |
Link to this item: | https://purl.utwente.nl/essays/78384 |
Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Repository Staff Only: item control page