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How to improve the relationship between buyer-supplier: A qualitative research with exploration of new methods

Cramer, R. (2019) How to improve the relationship between buyer-supplier: A qualitative research with exploration of new methods.

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Abstract:This paper aims to find activities/steps that are important for improving the relationship between buyer and supplier. Research about the benefits of having a good relationship is conducted frequently literature shows, however, current research lacks findings on how to improve this relationship. This paper uses a qualitative research design and it explores new methods to use for analysing interviews. The results are manually analysed and compared to the IBM Watson and Weka software that is being used to draw conclusions on its potential. Furthermore, AmberScript software is used for transcribing the interviews. From literature and the first interviews ten topics are created to which the interviews will be assigned. This will create a list with the most important topics based on the number of times that they are mentioned. It was found that communication, having high potential and building up a personal relationship were the three most mentioned topics by the interviewees to improve the relationship with the supplier. The software’s that were used showed deviating or wrong results compared to the manual analysis. There is some potential for using software, however, it either needs to be improved or requires many data. The transcribing software however proved to be successful.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Keywords:Preferred customer, Buyer-supplier relationship, Buyer-supplier activities, Qualitative research, New methods
Link to this item:http://purl.utwente.nl/essays/78472
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