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CARD: Credibility assessment model for the Google Knowledge Graph Card

Wit, M.B. de (2019) CARD: Credibility assessment model for the Google Knowledge Graph Card.

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Abstract:In 2012, the Google Knowledge Graph Card was introduced. This is the information block Google shows after entering a search query. The purpose of this paper is to illustrate a practical model in order to assess the credibility of the Google Knowledge Graph Card. The model is created from several credibility assessment theories and with the analysis of four Google Knowledge Graph Cards. From that analysis, five categories where distinguished and these categories all have their own credibility assessment method. This assessment method is the CARD model, which is the practical implementation model in order to assess the credibility of the Google Knowledge Graph Card. CARD stands for Comparison, Author, Results, and Doublechecking. Next to that, a demonstration is given of the CARD model and the advantages and disadvantages of the CARD model in comparison to other theories are discussed in the paper. This CARD model can be used by anyone who is interested in assessing the credibility of the Google Knowledge Graph Card.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/78495
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