University of Twente Student Theses


Servitization within the manufacturing and logistics sector: Analysis of a step-by-step approach

Schwob, Oliver (2019) Servitization within the manufacturing and logistics sector: Analysis of a step-by-step approach.

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Abstract:The purpose of this paper is to identify what medium-sized companies within the manufacturing and logistics sector do, to successfully implement servitization within their company and what literature about servitization can learn from that. The general theoretical framework of this paper consists out of a diversity of published literature. The four chosen companies do all compete within the chosen sector and provide detailed insights about their servitization readiness and steps towards servitization. The main data collection method is based on interviews with managers/project leaders within the companies. It can be said that there are varieties of different steps, challenges and solutions that companies face in order to reach servitization that have not been mentioned by literature, but could be used to improve it. Those steps could be recognized and mentioned in future literature to improve the applicability of models and theories. The research of this paper can be limited by the aspect of general applicability and the not representative sample of chosen theories. The results and analysis are only applicable in the researched sector and can be hampered by the fact that the chosen models have been generalized and might not represent all published theories about how to reach servitization.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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