University of Twente Student Theses


The Value of Intelligent Vehicles for Marketers and Consumers

Ahrens, Justin (2019) The Value of Intelligent Vehicles for Marketers and Consumers.

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Abstract:To reduce the discrepancy between average consumer and industry (relating vehicle development), experts from the automotive industry and non-experts as average consumers have been interviewed. The data collection aim is to collect specifications, desires and concerns from both groups to draw implications for Intelligent Vehicle design. A literature review was used for value analysis pointing out, that managers can combine big datasets for valuable targeting information and hence profit increase. Augmented Analytics should be involved to safe profits from analysis overhead costs. The results were applied to the 'Drivability' model and point out, that manufacturers need to increase trust in AI and must be transparent in their operations. Consumers profit from Intelligent Vehicles through constant internet connection, better drivability, improved entertainment and a simpler driving task. Still, they are concerned about ethical issues and data security.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:50 technical science in general, 55 traffic technology, transport technology, 85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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