University of Twente Student Theses


The impact of Voice Search on Search Engine Optimization

Loode, Amber (2019) The impact of Voice Search on Search Engine Optimization.

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Abstract:Voice Search is being used more and more often. In some countries, it is already adopted into people's daily lives. In the Netherlands, we have not yet reached that stage, but it will certainly come. For marketers, it will be interesting how to respond to this. The objective of this study is what impact Voice Search will have on Search Engine Optimization. The study focuses mainly on the Netherlands. For this purpose, research is conducted into the use of Voice and the behaviour that comes with it. Also, research into the difference between theory and practice concerning Voice SEO is conducted. Next to that, a discussion whether it differs from traditional SEO is included. Interviews with specialists in the field of Voice and SEO have taken place. A Voice Customer Journey is created out of these results. This paper will demonstrate that marketers need to be aware that Google is changing from a Search Engine to an Answer Engine. The impact of reaching a place in Voice is many times greater than the original search because you are one of the few to come forward. So if you are not even more relevant, you will not get a chance to speak at all. To get into this spot, certain adjustments are needed. Also, certain subjects need more attention in SEO.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies, 85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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