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The Lean startup approach in for-profit organizations and for-profit inclusive businesses

Zerwes, Moritz (2019) The Lean startup approach in for-profit organizations and for-profit inclusive businesses.

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Abstract:The purpose of the research paper is researching the difference in the use of the lean startup approach between for-profit organizations and for-profit inclusive businesses. A multiple case study was designed to collect primary data. Within the case study, semi-structured interviews with six cases were conducted. Whereas two are focusing on businesses with social impact, the other four are experts in engaging with the Bottom of the Pyramid. The origin of the companies reaches from the Netherlands to Sweden and South-Africa. The findings indicate that there is not a difference in the use of the lean startup in an inclusive context. However, a Lean for-profit inclusive business cycle was created, which has been tailored to the BoP context. Moreover, a Lean for-profit inclusive Business Model Canvas was adopted for a more precise fit within the cycle. Research limitations outline a small data collection sample. Furthermore, it is a theoretical model, which has not been tested in a practical context. Nevertheless, the research contributes to practice, as the proposed Lean cycle can be used as a tool for a for-profit inclusive business startup development. Besides, startup accelerators focusing on supporting startups in embedding the BoP as a consumer can use the framework as a starting point. It contributes to theory, as a new theoretical Lean cycle with a newly adopted Business Model Canvas was created. Further research on practical use has to be focused on.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Keywords:Lean startup, Business model canvas, Inclusive, For-profit, BoP, Sustainability, Innovation
Link to this item:http://purl.utwente.nl/essays/78611
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