University of Twente Student Theses
Implementing servitization: a framework for small and medium enterprises
Elezović, Kenan (2019) Implementing servitization: a framework for small and medium enterprises.
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| Abstract: | This paper discusses the concept of servitization. By explaining its basics and describing its value it, takes a look at what its requirements for implementation are. Focusing mainly on small and medium enterprises. This study develops a conceptual framework, based on existing literature, that consists of a triangle of drivers, capabilities and orientation. Motivation behind the implementation is classified by these drivers, while capabilities determine whether a firm possesses the necessary requirements. Further is the orientation determined through the model. The framework has been applied, through an empirical research, in the case of a manufacturing company in the Dutch city of Apeldoorn. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Keywords: | Servitization, SME, Customer value co-creation, Service, Strategy, Service-dominant logic |
| Link to this item: | https://purl.utwente.nl/essays/78621 |
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