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Implementing servitization: a framework for small and medium enterprises

Elezović, Kenan (2019) Implementing servitization: a framework for small and medium enterprises.

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Abstract:This paper discusses the concept of servitization. By explaining its basics and describing its value it, takes a look at what its requirements for implementation are. Focusing mainly on small and medium enterprises. This study develops a conceptual framework, based on existing literature, that consists of a triangle of drivers, capabilities and orientation. Motivation behind the implementation is classified by these drivers, while capabilities determine whether a firm possesses the necessary requirements. Further is the orientation determined through the model. The framework has been applied, through an empirical research, in the case of a manufacturing company in the Dutch city of Apeldoorn.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Keywords:Servitization, SME, Customer value co-creation, Service, Strategy, Service-dominant logic
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