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The Effect of Organizational Culture on the Implementation of Servitization in Manufacturing Companies

Luo, Jingting (2019) The Effect of Organizational Culture on the Implementation of Servitization in Manufacturing Companies.

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Abstract:Servitization is a topic that has received much attention and is widely discussed in today’s market field. Manufacturing companies increasingly shift from being pure product suppliers to more service-oriented systems and including more and more value-adding service activities in their product offerings. This study is set to conduct a qualitative research and investigate the impact of different organizational cultures on implementing servitization within the manufacturing companies. The theoretical framework displayed that clan oriented culture and adhocracy oriented culture appear to be the most suitable organizational cultures for developing service oriented strategy in a company. Ultimately, the results of interviews with different manufacturing firms provide support for this hypothesis.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Keywords:Servitization, Organizational culture, Competing values framework, Manufacturing, Service culture
Link to this item:http://purl.utwente.nl/essays/78628
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