University of Twente Student Theses


Business Models for Smart Mobility IoT Data

Ridder, R.K. de (2019) Business Models for Smart Mobility IoT Data.

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Abstract:The Internet of Things (IoT) has shifted from a conceptional and developmental phase to an implementation and exploitation phase. One of the sectors where this is the case is road transportation. Connected vehicles are said to offer major contributions in solving the problems of sustainability and overutilization of infrastructure. A lack of well-defined value propositions halts the adoption of this potent technology. This paper identifies factors that are important in the data monetization decision making process for vehicle manufacturers. These factors are derived from an analysis of the collected data and possible stakeholders. This paper stresses the importance of the use of public data marketplaces to accommodate most possible use cases and data business models.
Item Type:Essay (Bachelor)
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:54 computer science
Programme:Business & IT BSc (56066)
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