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Designing an online campaign to activate inhabitants of Enschede, to adopt the raintower solution

Noordenbos, M. R. (2019) Designing an online campaign to activate inhabitants of Enschede, to adopt the raintower solution.

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Abstract:Enschede is suffering from rainwater management problems, of which the amount increases because of climate change and the city’s geographical location. Therefore, the municipality of Enschede, waterboard Vechtstromen and the University of Twente joined forces in the Raintower project. This project exists of a network of Smart Rainwater Buffers as a result of previous projects. The Rainwater project needs involvement from inhabitants, which is to achieved with an online campaign answering the “What’s in it for Enschede”-question. The goal of this project is to design this campaign and activate inhabitants of Enschede to adopt the Raintower solution. First a background research is conducted to answer sub questions concerning evoking activating emotions, current environmental awareness, similar campaigns, etcetera. After concluding findings of the background research, the Creative Technology Design Process is used as a thread in developing the online campaign. From stakeholders and previous research, requirements are retrieved and later implemented in the design. Chosen is to let the online campaign be an animation. Concepts are elaborated and a Lo-Fi prototype is created to get relevant feedback on. After realizing and evaluating the final concept, concluded is that the animation is accessible, bright-colored, simplistic and explanatory, which makes it effective in activating inhabitants of Enschede.
Item Type:Essay (Bachelor)
Clients:
Unknown organization, Enschede, Nederland
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:01 general works
Programme:Creative Technology BSc (50447)
Link to this item:http://purl.utwente.nl/essays/78699
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