University of Twente Student Theses
Ethics in Datafication: expanding on a new datafication framework
Valk, A. (2019) Ethics in Datafication: expanding on a new datafication framework.
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| Abstract: | In recent years, more and more fields of business have shifted from a traditional working approach to working with customer experience as their starting point for their business. To be able to do this, a business needs to collect data. PDEng researcher Berend Alberts-de Gier is in the process of creating a datafication framework for the company Asito to help them with the data practices needed to switch to a customer experience based approach. This research explores how this new framework relates to existing design methodologies from both a theoretical and practical viewpoint. |
| Item Type: | Essay (Bachelor) |
| Faculty: | EEMCS: Electrical Engineering, Mathematics and Computer Science |
| Subject: | 85 business administration, organizational science |
| Programme: | Business & IT BSc (56066) |
| Keywords: | Datafication, Design methodologies, Customer experience |
| Link to this item: | https://purl.utwente.nl/essays/78783 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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