University of Twente Student Theses


Ethics in Datafication: expanding on a new datafication framework

Valk, A. (2019) Ethics in Datafication: expanding on a new datafication framework.

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Abstract:In recent years, more and more fields of business have shifted from a traditional working approach to working with customer experience as their starting point for their business. To be able to do this, a business needs to collect data. PDEng researcher Berend Alberts-de Gier is in the process of creating a datafication framework for the company Asito to help them with the data practices needed to switch to a customer experience based approach. This research explores how this new framework relates to existing design methodologies from both a theoretical and practical viewpoint.
Item Type:Essay (Bachelor)
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:85 business administration, organizational science
Programme:Business & IT BSc (56066)
Keywords:Datafication, Design methodologies, Customer experience
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