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“Fake it till you make it” : An experiment of fake news perception by use of experts and support

Rijdt, MSc Jasper te (2019) “Fake it till you make it” : An experiment of fake news perception by use of experts and support.

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Abstract:Little research has been conducted in the field of fake news since fake news is a relative new phenomenon. The relationships in this research are tested in an experimental 2 (expert: present vs. not present) X 2 (support: present vs. not present) design. Results show that credibility and quality have an effect on fake news perception. Furthermore, both credibility and quality of news are higher when experts or support are present compared to not present. Support present resulted in a higher credibility and quality evaluation compared to experts present. Further, no effects were found for experts and support combined on credibility and quality. In addition, effects were found for either experts or support on fake news perception. In conclusion, this research shows that credibility and quality are important indicators of fake news perception. Furthermore, the absence of an expert and the presence of support results in the optimum credibility and quality of a news article. Thereby, for news publishers it is recommended to only use support in future news articles. A combination of support and expert in a news article is not recommended, since this combination results in a negative credibility and quality perception.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Keywords:Fake news, Perception, Support, Experts, Quality, Credibility, Story quality, Facebook, SNSs, News articles
Link to this item:http://purl.utwente.nl/essays/78827
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