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Framing the HPV Vaccination – A Content Analysis of the German News Coverage

Minio, Lisa (2019) Framing the HPV Vaccination – A Content Analysis of the German News Coverage.

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Abstract:This paper aims to detect which frames, also referred to as framing facets, were applied in the German printed news coverage of the HPV vaccination since its first recommendation in 2007 until 2019. The sub-questions: (i) „Which framing facets are identified according to the literature published so far?“, (ii) “How do the framing facets found in the literature relate to people’s behavior, attitude and intention concerning the HPV vaccination?”, (iii) “How frequently were the framing facets found in the literature discussed in the German news coverage from 2017 until 2019?” and, (iv) “How were the framing facets derived from the literature discussed in the selected newspaper articles from 2007 until 2019?“ are answered, applying a deductive approach to a quantitative and qualitative content analysis. First, a systematic literature review was conducted, to gather an overview of previous findings on framing facets, their relation to people’s HPV vaccination attitudes, intentions and behavior. Based on those findings, hypotheses regarding the prevalence of the aforementioned framing facets were deduced. According the deductive approach, a coding scheme was created, using the information provided by the studies included in the literature review, to screen a selection of German newspaper articles for identified framing facets. During the screening process, the aforementioned frequencies were calculated, and the content discussed was noted. This paper reports that in contrast to previous findings, the German news coverage of the HPV vaccination displayed 42% of future-oriented articles which focused on cancer related to HPV, particularly on female-only forms, and 22% of story-telling articles which initially aimed at genderneutralizing the perception of the HPV vaccination, but instead focused on highlighting female health concerns. Additionally, the detection of the feminizing framing facet in 88% of the articles highlighted that the forming of a collective among young vaccinated girls not only led to inclusivity, but also exclusivity of non-vaccinated girls which led to peer-pressure influencing them and their mothers. Further, the gain-, rational choice, non-urgency/nonrequirement, expository and STI-framing facets were found as suggested by the literature review.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:88 social and public administration
Programme:Management Society and Technology BSc (56654)
Link to this item:http://purl.utwente.nl/essays/78932
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