University of Twente Student Theses
How can the lack of impactful change in electrification of the German automotive industry be explained?
Koohestanian, Junes (2019) How can the lack of impactful change in electrification of the German automotive industry be explained?
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| Abstract: | The electrification process poses a challenge to the German automotive industry as well as the state. During this thesis, the process of electrification of traffic, as well as the challenges, which this transition brings for the involved stakeholders, are presented. By qualitatively analysing the behaviour of the involved parties, the different strategies pursued during this technological transition are shown. The strategy of the German automotive industry is elaborated by thoroughly analysing secondary data in forms of position papers of the automotive industry. In order to parse the strategy of the EU and German policymakers, primary data in forms of policy papers is analysed. Those analyses show the state as well as the automotive sector being in a complicated situation regarding the electrification of traffic. The analysis shows that European policymakers had little innovative policy input as well as a non-cooperating automotive industry, concerning climate protection. Contrasted to Norway, little innovative policy approaches were made, which leads to the current low rates of electrification. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Management Society and Technology BSc (56654) |
| Link to this item: | https://purl.utwente.nl/essays/79036 |
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