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Framing the future of the HPV vaccination : Causes and consequences of the vaccination policy change in Germany

Burke, C. (2019) Framing the future of the HPV vaccination : Causes and consequences of the vaccination policy change in Germany.

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Abstract:Objective: In June 2018, Germany changed its HPV vaccination policy. Boys were included in the state-financed immunization, while before only girls were offered the vaccination. The aim of this study was to examine the causes and consequences of this policy change regarding message framing. Methods: Six important actors in the HPV vaccination discourse were analyzed using different theoretical approaches. The change in framing by the selected organizations over time was analyzed looking at informational documents. Afterwards, the social worlds of the actors were constructed using Clarke’s social worlds/arenas framework. Finally, Kingdon’s agenda setting framework was used to examine the policy dynamics leading to the policy change. Results: It was found that the convergence of the problem, policy and politics stream following Kingdon caused the policy change, which in turn led to a change in the HPV vaccination framing. The social worlds of crucial actors aligned, and the feminization of the HPV vaccination in informational material decreased. Further, HPV was less framed as an individual risk and as sexually transmittable. Conclusion: A consequence of the policy change is the reframing of the HPV vaccination. If successful, the reframing can increase the low vaccination rate, that primarily caused the policy change.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies, 88 social and public administration
Programme:Management Society and Technology BSc (56654)
Link to this item:http://purl.utwente.nl/essays/79060
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