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How social movements foster organizational change: A cross-case analysis of #metoo in hospitals

Baumgartner, Annika (2019) How social movements foster organizational change: A cross-case analysis of #metoo in hospitals.

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Abstract:Research on social influences on organizations is mostly focused on the paradigm that social movements as an organizational approach have a high level on structures and resources to influence such organisations. However, research on how social movements of a fluid and non-hierarchical nature foster organizational change is rare due to the fact that measuring the influence and the success of a social movement is difficult. This qualitative research aims at giving an insight into how the #metoo movement with a low degree of organisation fostered change in university hospitals which have a high degree of structure and hierarchy. Hereby, the focus is set on how internal discussions, perceptions, behaviour and processes are impacted. The results of the study are a starting point for research on interactions and reactions of highly structured and complex organisations to network-like and fluid movements and can serve as an example and basis for future investigation on social movements and organizational change.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/79121
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