University of Twente Student Theses
Output vs. Outcome : Measuring Usability in a Business to Business Context
Cooiman, G.M. (2019) Output vs. Outcome : Measuring Usability in a Business to Business Context.
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| Abstract: | Advancements in web technology require a more extensive approach for measuring usability in business to business environments. A hybrid questionnaire, consisting of quantitative and qualitative questions is conducted among experts in the field to compare two kinds of metrics. The results show that outcomes-based metrics are a more valuable kind of metric to measure usability compared to output metrics. This research was conducted in a small set of sectors, and could lead to other results in different sectors. To completely prove that outcomes-based metrics measure usability better, research has to be conducted in different sectors as well. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/79179 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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