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Output vs. Outcome : Measuring Usability in a Business to Business Context

Cooiman, G.M. (2019) Output vs. Outcome : Measuring Usability in a Business to Business Context.

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Abstract:Advancements in web technology require a more extensive approach for measuring usability in business to business environments. A hybrid questionnaire, consisting of quantitative and qualitative questions is conducted among experts in the field to compare two kinds of metrics. The results show that outcomes-based metrics are a more valuable kind of metric to measure usability compared to output metrics. This research was conducted in a small set of sectors, and could lead to other results in different sectors. To completely prove that outcomes-based metrics measure usability better, research has to be conducted in different sectors as well.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:https://purl.utwente.nl/essays/79179
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