University of Twente Student Theses


Using the Prototype Willingness Model to Detect Gender Differences in High Energy Drink Consumption

Kocol, Dilara (2019) Using the Prototype Willingness Model to Detect Gender Differences in High Energy Drink Consumption.

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Abstract:Background: Energy Drinks started to become increasingly prevalent and hyped among different age groups in different situations. Besides the primary goal of this drink which was targeted at sportspersons, a lot of people, especially males and youngsters make use of these drinks in their daily life based on different determinants. The Prototype Willingness Model (PWM) is a successfully used model to analyse risk behaviours, such as High Energy Drinking. Currently there are little studies targeted at High Energy Drinks, especially with the use of the PWM. Therefore, this study aims is to detect gender differences in High Energy Drinking Consumption and the variables of the PWMl, that predictively explain the risk behaviour. Methods: A cross-sectional survey that integrated several questions referring to the variables of the PWM and the risk behaviour was used. ANOVA tests and univariate correlation analyses were conducted to determine differences and associations in the variables of the PWM. Hierarchical multiple regression analyses of the variables of the reasoned and social reactive pathway were conducted to detect significant predictors of HED in both genders. Results: Males consumed significantly more Energy Drinks than females. Additionally, they had more positive beliefs about these drinks and were more aware of the disadvantages of these on one’s health. The correlations showed that except prototype perceptions negative, all variables of the PWM correlated with HED behaviour, intention and willingness in the total group. The most important variables that correlated with the risk behaviour were attitude direct, intention and willingness. Nevertheless, the variable intention of the reasoned pathway had the strongest significant association with the risk behaviour. A significant difference between genders was found in attitude direct which was a significant predictor for HED only in females. Conclusion: The results can be used to develop interventions, specified on raising awareness of the risks of High Energy drinking and presenting healthier Drink options to reduce the risk behaviour.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
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